Campaign Manager

The Pleavin Group, a dynamic and innovative leader across multiple industries, is seeking a results-driven and creative Campaign Manager to join our growing marketing team. As a Campaign Manager at The Pleavin Group, you will play a pivotal role in shaping and executing marketing campaigns that drive engagement and business growth across our diverse portfolio.

This position is ideal for a motivated individual with a passion for crafting compelling content and implementing impactful marketing strategies. If you thrive in a collaborative environment and possess a strategic mindset, this is the perfect opportunity to make a significant impact within a fast-growing organisation.

**This role is to support marketing across brands within The Pleavin Group; Pleavin Power, Pirtek, Pleavin Petroleum and The Pleavin Group. You will work closely with the sales, service, and leadership teams to ensure alignment between marketing initiatives and business objectives.

Monday – Friday: 09:00 – 17:00 based on site at our HQ in Bromborough.

Salary: £25,000 – £30,000 Annual (DOE)

Reports To: Head of Digital

Roles and Responsibilities

Develop and implement comprehensive email campaign strategies across Pleavin Group Brands. Delivery of campaigns for Pleavin Power and Pirtek Wirral.

Utilise data-driven insights to optimise campaigns for engagement and conversion. Regular reporting on campaign success with pro-active ideas for how to increase engagement.

Management of multiple client email lists.

Monitor and analyse campaign performance metrics, providing recommendations for continuous improvement.

Collaborate with the service team to seamlessly integrate marketing efforts into the customer journey process.

Support client onboarding processes, ensuring a smooth transition into our products and services.

Craft persuasive and impactful copy for email campaigns, social media posts, and various marketing materials including awards applications and Pleavin News articles.

Maintain brand consistency and tone across all communication channels.

Collaborate with the team to create visually appealing and effective content.

Stay abreast of industry trends and identify opportunities to enhance our social media presence.

Engage with online communities to foster positive relationships and brand advocacy.

Generate creative and relevant content aligned with target audiences.

Collaborate with internal teams to gather information and insights for content creation.

Continuously evaluate content performance and adjust strategies accordingly.

Align campaign efforts with business goals, developing and executing strategies for key performance indicators.

Thrive in a fast-paced environment, adapting to changing priorities and managing multiple projects.

Collaborate seamlessly with diverse roles within the marketing department with occasional support of social channels.

Creation and management of strategic press releases for partners and case studies.

Small graphic design and printing for internal documentation.

Liaise with external SEO Agency on copy for the Pleavin Power website.

Essential Skills & Experience

Proven experience in campaign management and content creation.
Strong written and verbal communication skills.
Proficiency in marketing tools and analytics platforms.
Ability to thrive in a fast-paced, collaborative environment.
Ability to solve problems with a positive attitude.
Experience of working effectively as part of a team as well as independently.
Ability to manage own workload and establish priorities.
Previous success in managing end-to-end marketing campaigns, from conceptualisation to execution and analysis.
Adaptable and resilient under a fast paced environment.
Strategic thinker with creative flair.

Desired

Bachelor’s degree in Marketing, Communications, or a related field.
2+ Years working in a Marketing role
Experience with Canva, Adobe Creative Suite, Constant Contact and Active Campaign.

Company Benefits